Fashion Catching

As the experienced fashion catchers we have come to be, it is satisfying to look back and see how the struggle began. This quest and journey for something unique that we embarked upon many years ago, when a group of fashion frenzied people came together and began fishing around the beautiful coast of Sweden.
These fishing voyages slowly became more and more popular and ultimately became known as “Fashion Catching” events. It started with denim fishing in small lakes and rivers and in due course evolved and ventured into the archipelagos and high seas. This is where we struck our first great catch – these days are referred to as “The Greatest.”

Exploration and expansion

As time passed and spirits increased we became more daring and skilled. As a result of our vast experiences and adventures we began developing increasingly advanced techniques. Until then, it had all been such a life-size challenge and effort battling the ever-changing waters and mythical seas. These new bodies of water were a titanic step up from the shores and rivers we were used to, and at the time we didn’t have any aspirations of combating the high and hazardous seas. But as a result of our increasingly successful “Fashion Catching” events, we started to expand our expeditions and crews, going further and deeper into uncharted waters, finding more interesting areas and territories, in the quest for the ultimate “Fashion Catching” experience.

People took notice of the fashion catchers, our journeys and work, and thus we became famous in lands, waters and shores far from our own. When even giants as Corduroy, Tweed and Chinos took our bait, the demand grew to a new stage of success, reaching levels we never thought we would achieve. Nowadays, we send expeditions without hesitation into the deepest waters, with the roughest seas, in the toughest weather – bringing us a wide collection of freshly caught jeans and clothes, such as leather jackets and jackets, cardigans, tees and the more exclusive catches and shirts.

Our goal and objectives

For us, the fashion catchers, it is all about the struggle for progress, evolution and the revolutionaries in the fashion industry. Our goal is clear: to continue to explore, develop and trust the ideas we have inside of us. To say that we have developed a second skin, a human scale from working and being in this environment, is not to exaggerate. To ensure freshness and protect the high standards of our products, our “Fashion Catching” events are frequent and global in scope. Our objective is to continue to increase the voyages far into the future so we can further explore every bay and cay for more inspiring and alluring catches.

We urge you to take notice: look out for freshly caught fashion this coming year.